Work out what you need to earn. Then go and earn it.
Founding Federation is a three-week cycle for people building their own work. Everyone starts in the same room for Week 0, where you compute what you need to earn and scope what could earn it — because price is the constraint that turns a blank page into a solvable problem. On Thursday of that week you commit to one of two branches, and they run side by side for a fortnight: Go To Market if the work is getting known, Make and Do if the thing still has to be built. Mondays through Thursdays, 90 minutes, with a break in the middle and time to actually do the work. Fridays are off — we run a four-day week for founders.
Founding Federation · Make a Job · Mon–Thu 9:00 AM PT
Everyone together. Work out what you need to earn, scope what could earn it, and commit to a branch by Thursday.
Weeks 1–2, if the thing exists and nobody knows about it yet: sell it, fund it, or get hired for it.
Weeks 1–2, if the thing that would cover your costs doesn't exist yet: scope it down and build it, then show it to strangers.
Monday, Week 0
Tuesday, Week 0
Wednesday, Week 0
Thursday, Week 0
Monday, Week 1
Tuesday, Week 1
Wednesday, Week 1
Thursday, Week 1
Monday, Week 2
Tuesday, Week 2
Wednesday, Week 2
Thursday, Week 2
Monday, Week 1
Tuesday, Week 1
Wednesday, Week 1
Thursday, Week 1
Monday, Week 2
Tuesday, Week 2
Wednesday, Week 2
Thursday, Week 2
Work out what your life actually costs, what the business has to clear, and how much of your week is really billable. Then scope what could cover it — a service, a product, a project, or a job. Nothing is sold this week. On Thursday you commit to a branch.
You have something, and the problem is that nobody knows about it. Pricing, positioning, outbound, marketing and the money conversation — run as three motions on the same mechanics: sell it, fund it (a campaign, pre-orders, a waitlist), or get hired for it. Job hunting belongs here: a resume is a flyer for a contract.
The thing that would cover your costs doesn't exist yet, so the fortnight goes into building it. Scope it down, kill the riskiest assumption early, get an end-to-end version running, and put it in a stranger's hands twice. You leave with a working prototype and a timeline you measured instead of guessed.
Your support pays for instructors, infrastructure, and scholarships. Pay what you can.
Apply for a scholarship. We say yes. You don't need a compelling reason — just ask.
Apply for a Scholarship